Awarness campaign/education
- Establishing mechanisms for women’s equal participation and equitable representation at all levels of the political process and public life in each community and society and enabling women to articulate their concerns and needs;
- Promoting the fulfilment of women’s potential through education, skill development and employment, giving paramount importance to the elimination of poverty, illiteracy and ill health among women;
- Eliminating all practices that discriminate against women; assisting women to establish and realize their rights, including those that relate to reproductive and sexual health;
- Adopting appropriate measures to improve women’s ability to earn income beyond traditional occupations, achieve economic self-reliance, and ensure women’s equal access to the labor market and social security systems;
Eliminating violence against women; - Eliminating discriminatory practices by employers against women, such as those based on proof of contraceptive use or pregnancy status;
- Making it possible, through laws, regulations and other appropriate measures, for women to combine the roles of child-bearing, breast-feeding and child-rearing with participation in the workforce.
Common approaches and techniques for raising public awareness include:
- Personal communication with community members through public meetings, presentations, workshops and informal social events
- Structured education and training programs in schools, colleges, universities, adult learning centers and libraries
- Enhanced information literacy skills within libraries, schools and universities
- Static and traveling exhibitions and displays
- Printed materials – for example, brochures, billboards, cartoons, comics, pamphlets, posters, and resource books
- Audiovisual resources – for example, pre-recorded cassettes, videos, CDs and DVDs
- Websites, email discussion lists and Web Logs (blogs)
- Mass media interviews and articles in newspapers, magazines and electronic publications accessible via the Internet
- Mass media interviews and news items on radio and television
- Where oral traditions dominate, performances of specially composed stories, songs, dances, plays and poems
- Strategic partnerships and alliances with other organizations -for example, local libraries, schools and civil society etc
- Celebrity spokespeople – for example, Saima Oajed Putul in support of the Autism Awareness Campaign ….
- Public Relations (PR)
- Political advocacy and lobbying
There are therefore four key components of an effective awareness-raising campaign and all should be defined and described in our planning:
- Message Objective
- Audience Segment
- Strategy Diversity
- Time Management
